Mobile device usage in Macedonia is high and keeps increasing each year. However, most local consumers use a mobile as a tool for social media interaction, gaming or communication. Locals rely on smartphones and tablets mostly to go online and review certain products prior to purchasing from retailers that operate websites featuring their products. Consumers often review such items to make relevant comparisons, although most of these consumers make their purchases using personal computers. The s...

Euromonitor International’s Mobile Internet Retailing in Macedonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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