Table of Content

Key Findings
Key Objectives of this Study
Key Findings
Key Findings (continued)
Industry Overview
Technology Pre-requisites for On-demand Features
Automotive Marketplace Segmentation
In-car Marketplace as a Concept
In-car Marketplace Use Cases
In-car Marketplace Applications
Key Business Models for In-vehicle Feature on Demand Payments
Industry Executive Views on Features on Demand
Features on Demand Access Types and Delivery
Case Study—Mercedes Me
Research Methodology and Sample
Research Methodology
European Markets in Scope (G5)
Data Weighting and Aggregation
Respondent Profile
Respondent Profile—Demographics
Respondent Profile—Vehicle Ownership and Mileage
Customer Profiling—Current and Future Vehicles
Customer Preference—Powertrain
Customer Preference—Powertrain (continued)
Customer Preference—Powertrain (continued)
Current Level of Vehicle Digitalization
In-vehicle Connectivity Services/Functions with SIM Card
Willingness to Pay for Basic Internet Connectivity Package by Country
Willingness to Pay for Basic Internet Connectivity Package by Segment
Preferred Payment Method for OTA Feature Updates by Country
Preferred Payment Method for OTA Feature Updates by Segment
Preferred Payment Mode for OTA Functionality by Country
In-car Activities by Consumers
Consumers’ In-car Entertainment Preferences by Country
Consumers’ Preference for New In-car Technology
Importance of New Technology by Segment
Driver Opinions on Vehicle Subscriptions by Country
In-car Marketplace
Respondent Preferences—In-car Retail
Interest in Using Retail On-demand Services and Features by Country
Expected In-Vehicle Marketplaces by Country
Desired Products or Services in Marketplaces by Country
Features on Demand—Consumer Perspectives
Features on Demand—Survey Introduction
Interest in Purchasing the Following 25 Features on Demand
Willingness to Pay for New Features/Functionalities by Country
Consumer Sentiment Toward In-vehicle Features
Willingness to Pay for Different In-vehicle Features
Customer Sentiment about Transferring Features to a New Car
Interest in Purchasing Features on Demand for Next Car
Interest in Purchasing Features on Demand for Next Car (continued)
Interest in Purchasing Features on Demand for Next Car (continued)
Willingness to Pay for Features on Demand
Interest in Features on Demand by Country
Interest in Features on Demand by Vehicle Ownership
Interest in Features on Demand by Engine Type and Annual Mileage
Interest in Features on Demand by Demographics
Preference in Opting for Features on Demand Subscriptions by Car Segment
Preference in Opting for Features on Demand Subscriptions by Country
Perceptions About In-vehicle Functionalities
Features on Demand Willingness to Pay and Price Elasticity of Demand
Price Points Tested
Willingness to Pay and Price Elasticity of Demand
Features on Demand Price Elasticity of Demand
Interested in Purchasing—Powertrain Upgrades
Interested in Purchasing—Range Extension for EVs
Interested in Purchasing—Connected Mapping
Interested in Purchasing—Voice Assistant with Enhanced Capability
Interested in Purchasing—Remote Features Services via Smartphone App
Interested in Purchasing—Remote Parking Via App
Interested in Purchasing—Autopilot Technology
Interested in Purchasing—Connected Radio (IP-supported Radio)
Interested in Purchasing—IMAX Audio/Cinema Experience
Interested in Purchasing—Winter Comfort Package
Interested in Purchasing—Noise Reduction Technology
Interested in Purchasing—On-demand Driver Drowsiness/Distraction
Driving Features—Willingness to Pay
Convenience Features—Willingness to Pay
Willingness to Pay—Assisted/Automated Driving Features
Willingness to Pay—Audio/Entertainment Features
Willingness to Pay—Comfort
Willingness to Pay—Productivity Features
Willingness to Pay—Health/Wellness Features
Preferred User Interfaces
Control Options to Interact with Features on Demand by Country
Control Options to Interact with Features on Demand by Segment
Preferred Brands for Voice Assistance by Country
Appendix
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
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