Table of Content

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKET SEGMENTATION 14
1.3.2 REGIONS COVERED 14
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY CONSIDERED 15
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakup of primary profiles 19
2.1.2.2 Key industry insights 19
2.2 MARKET BREAKUP AND DATA TRIANGULATION 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 22
2.4 ASSUMPTIONS FOR THE STUDY 23
2.5 LIMITATIONS OF THE STUDY 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE CONTENT INTELLIGENCE MARKET 27
4.2 CONTENT INTELLIGENCE MARKET: BY COMPONENT, 2019 AND 2024 27
4.3 CONTENT INTELLIGENCE MARKET: BY DEPLOYMENT TYPE, 2019 AND 2024 28
4.4 CONTENT INTELLIGENCE MARKET: BY VERTICAL, 2019 AND 2024 28
4.5 MARKET INVESTMENT SCENARIO 29
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Increasing need to align content strategy with business goals 31
5.2.1.2 Maximized returns by implementing content strategies to reach targeted audience 31
5.2.2 RESTRAINTS 31
5.2.2.1 Huge volume of content restricting marketers to effectively deliver right content to right audience 31
5.2.3 OPPORTUNITIES 31
5.2.3.1 Amplifying and enhancing customer experience with personalized content 31
5.2.3.2 Proliferation of new technologies such as AI, ML, and big data providing stage for more advanced capabilities 32
5.2.4 CHALLENGES 32
5.2.4.1 Lack of resources and time constraint challenge marketers to produce quality contents consistently 32

6 CONTENT INTELLIGENCE MARKET, BY COMPONENT 33
6.1 INTRODUCTION 34
6.2 SOLUTIONS 35
6.2.1 THE RISING DEMAND OF CONTENT INTELLIGENCE AMONG ENTERPRISES TO ENHANCE THE CONTENT STRATEGIES IS EXPECTED TO DRIVE THE GROWTH IN THE MARKET 35
6.3 SERVICES 36
6.3.1 THE DEMAND FOR SERVICES IS EXPECTED TO INCREASE AS THESE SERVICES MAGNIFY THE ROI ON CONTENT MARKETING INVESTMENT 36

7 CONTENT INTELLIGENCE MARKET, BY DEPLOYMENT TYPE 37
7.1 INTRODUCTION 38
7.2 CLOUD 39
7.2.1 THE CLOUD BASED DEPLOYMENTS OF CONTENT INTELLIGENCE SOLUTIONS ARE EXPECTED TO SURGE DUE TO SEAMLESS INTEGRATION BETWEEN CONTENT CONSUMPTION PLATFORMS AND CONTENT INTELLIGENCE PLATFORMS 39
7.3 ON-PREMISES 40
7.3.1 THE DEMAND FOR ON-PREMISES BASED DEPLOYMENT ARE EXPECTED TO BE LESS AS ENTERPRISES ARE PREFERRING ONLINE MEDIUM TO MARKET CONTENT 40
7.4 HYBRID 41
7.4.1 HYBRID DEPLOYMENT ALLOWS THE FLEXIBILITY OF BOTH CLOUD AND ON-PREMISES WHICH WILL DRIVE THE GROWTH OF THE MARKET 41
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8 CONTENT INTELLIGENCE MARKET, BY ORGANIZATION SIZE 42
8.1 INTRODUCTION 43
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 44
8.2.1 THE ADOPTION OF CONTENT INTELLIGENCE AMONG SMES IS MORE AS MANY ENTERPRISES ARE KEEN ON UTILIZING THE BENEFITS OF CONTENT INTELLIGENCE AND STAY AHEAD IN COMPETITION. 44
8.3 LARGE ENTERPRISES 45
8.3.1 THE ABILITY TO ADOPT AS WELL AS LEVERAGE THE BENEFITS OF ADVANCED TECHNOLOGIES WILL DRIVE THE GROWTH AMONG LARGE ENTERPRISES 45

9 CONTENT INTELLIGENCE MARKET, BY VERTICAL 46
9.1 INTRODUCTION 47
9.2 BANKING, FINANCIAL SERVICES AND INSURANCE 48
9.2.1 THE CHANGING DYNAMICS OF AN APP-BASED ECOSYSTEM IS ENABLING THE BANKING SECTOR TO LEVERAGE AI AND ADOPT IT WITH THE BUSINESS NECESSITIES 48
9.3 GOVERNMENT AND PUBLIC SECTOR 49
9.3.1 GOVERNMENT ENTITIES ARE DEPLOYING CONTENT INTELLIGENCE TO SHARE THE CONTENT THAT INFORMS AND EDUCATES CONSUMERS 49
9.4 HEALTHCARE AND LIFE SCIENCES 50
9.4.1 CONTENT INTELLIGENCE IS AN EFFECTIVE MARKETING TOOL, WHICH AIDS VARIOUS HOSPITALS AND HEALTH PROVIDERS IN INCREASING PATIENT ENGAGEMENT AND TRUST BUILDING 50
9.5 IT AND TELECOMMUNICATIONS 51
9.5.1 ENTERPRISES AMONG THESE VERTICALS ARE LEVERAGING THE BENEFITS OF CONTENT INTELLIGENCE TO RETAIN CUSTOMERS AND BUILD TRUST AMONG ITS USERS 51
9.6 MANUFACTURING 52
9.6.1 THE ENTERPRISES IN MANUFACTURING SECTOR ARE IMPLEMENTING CONTENT INTELLIGENCE TO BECOME MORE CUSTOMER-CENTRIC AND SPREAD ITS REACH BY OFFERING PERSONALIZED CONTENT 52
9.7 MEDIA AND ENTERTAINMENT 53
9.7.1 NEED FOR MANAGING THE CONTENT IN THIS INDUSTRY VERTICAL AMONG PUBLISHERS, BROADCASTERS, AND MEDIA PORTAL PROVIDERS TO OFFER ONLINE AUDIENCE WITH THE CONTEXTUAL EXPERIENCES WILL DRIVE THE MARKET 53
9.8 RETAIL AND CONSUMER GOODS 54
9.8.1 THE CONTENT INTELLIGENCE PLAYS AN UNPRECEDENTED ROLE IN THE CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL BY IMPROVING CUSTOMER ENGAGEMENT THROUGH ECOMMERCE PLATFORM 54
9.9 TRAVEL AND HOSPITALITY 55
9.9.1 COMPANIES OPERATING IN THIS INDUSTRY VERTICAL ARE MAKING EFFICIENT USE OF THE DIGITAL CONTENT TO FACILITATE CONTENT MARKETERS DETERMINE NEW PROSPECTS BETTER CUSTOMER ENGAGEMENT 55
9.10 OTHERS 56
9.10.1 THE ADOPTION OF CONTENT INTELLIGENCE WILL INCREASE AS ENTERPRISES WILL LEVERAGE THE BENEFITS OF CONTENT INTELLIGENCE 56

10 CONTENT INTELLIGENCE MARKET, BY REGION 57
10.1 INTRODUCTION 58
10.2 NORTH AMERICA 59
10.2.1 UNITED STATES 62
10.2.1.1 Presence of large vendors will drive the market growth in country 62
10.2.2 CANADA 62
10.2.2.1 Growing awareness about the significance of content strategy will drive the market 62
10.3 EUROPE 62
10.3.1 UNITED KINGDOM 65
10.3.1.1 Increase in digital transformation to drive the adoption among organizations in the UK 65
10.3.2 GERMANY 65
10.3.2.1 New government regulations and adoption of advanced technologies to fuel the growth of the market in Germany 65
10.3.3 FRANCE 65
10.3.3.1 Increasing need for providing delightful customer experience to boost the adoption 65
10.3.4 REST OF EUROPE 65
10.4 ASIA PACIFIC 66
10.4.1 AUSTRALIA 69
10.4.1.1 Rising adoption of advanced technologies to increase the growth opportunities 69
10.4.2 SINGAPORE 69
10.4.2.1 Technological advancements of the enterprises in the country to assist in growth of content intelligence 69
10.4.3 JAPAN 69
10.4.3.1 Increasing use of connected technology to increase the demand for solutions in Japan 69
10.4.4 REST OF APAC 69
10.5 REST OF THE WORLD 70
10.5.1 BRAZIL 72
10.5.1.1 Increasing need for automation to drive the growth of content intelligence in the country 72
10.5.2 SAUDI ARABIA 72
10.5.2.1 Increasing focus on digital transformation to boost the growth 72
10.5.3 SOUTH AFRICA 72
10.5.3.1 Need for enhancing customer experience to boost the demand for solutions 72
10.5.4 OTHER COUNTRIES 72
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11 COMPETITIVE LANDSCAPE 73
11.1 COMPETITIVE SCENARIO 73
11.1.1 NEW PRODUCT LAUNCHES 74
11.1.2 BUSINESS EXPANSIONS 74
11.1.3 ACQUISITIONS 74

12 COMPANY PROFILES 75
12.1 ADOBE 75
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 M-FILES 78
12.3 OPENTEXT 80
12.4 CURATA 82
12.5 SCOOP.IT 83
12.6 SOCIALBAKERS 84
12.7 ATOMIC REACH 85
12.8 ONESPOT 86
12.9 VENNLI 87
12.10 IDIO 88
12.11 ABBYY 89
12.12 CONTENT INSIGHTS 89
12.13 KNOTCH 89
12.14 SMARTLOGIC 90
12.15 CONDUCTOR 90
12.16 CONCURED 90
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 91
13.1 DISCUSSION GUIDE 91
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS? SUBSCRIPTION PORTAL 94
13.3 AVAILABLE CUSTOMIZATIONS 96
13.4 RELATED REPORTS 96
13.5 AUTHOR DETAILS 97



List of Figures



FIGURE 1 CONTENT INTELLIGENCE MARKET: RESEARCH DESIGN 17
FIGURE 2 CONTENT INTELLIGENCE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 21
FIGURE 3 GLOBAL CONTENT INTELLIGENCE MARKET SIZE, 2017–2024 (USD MILLION) 24
FIGURE 4 SEGMENTS WITH THE HIGHEST CAGR IN THE CONTENT INTELLIGENCE MARKET 25
FIGURE 5 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 26
FIGURE 6 INCREASING DEMAND FOR AI AND ANALYTICS DRIVING THE CONTENT INTELLIGENCE MARKET 27
FIGURE 7 SOLUTIONS SEGMENT TO HAVE HIGHER MARKET SHARE IN 2019 27
FIGURE 8 CLOUD SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2019 28
FIGURE 9 BFSI SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2019 28
FIGURE 10 EUROPE TO EMERGE AS THE BEST MARKET FOR INVESTMENT DURING
THE FORECAST PERIOD 29
FIGURE 11 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONTENT INTELLIGENCE MARKET 30
FIGURE 12 SERVICES SEGMENT TO GROW AT THE HIGHER RATE DURING
THE FORECAST PERIOD 34
FIGURE 13 CLOUD SEGMENT TO GROW AT THE HIGHEST RATE DURING
THE FORECAST PERIOD 38
FIGURE 14 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER RATE DURING THE FORECAST PERIOD 43
FIGURE 15 HEALTHCARE AND LIFE SCIENCES SEGMENT TO GROW AT
THE HIGHEST RATE DURING THE FORECAST PERIOD 47
FIGURE 16 EUROPE TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 58
FIGURE 17 NORTH AMERICA: MARKET SNAPSHOT 59
FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 66
FIGURE 19 KEY DEVELOPMENTS IN THE CONTENT SERVICES PLATFORMS MARKET DURING 2016–2019 73
FIGURE 20 ADOBE: COMPANY SNAPSHOT 75
FIGURE 21 OPENTEXT: COMPANY SNAPSHOT 80

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 15
TABLE 2 CONTENT INTELLIGENCE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 34
TABLE 3 SOLUTIONS: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 35
TABLE 4 SERVICES: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 36
TABLE 5 CONTENT INTELLIGENCE MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 38
TABLE 6 CLOUD: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 39
TABLE 7 ON-PREMISES: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 8 HYBRID: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 41
TABLE 9 CONTENT INTELLIGENCE MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 43
TABLE 10 SMALL AND MEDIUM-SIZED ENTERPRISES: CONTENT INTELLIGENCE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 44
TABLE 11 LARGE ENTERPRISES: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 45
TABLE 12 CONTENT INTELLIGENCE MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 48
TABLE 13 BANKING, FINANCIAL SERVICES AND INSURANCE: CONTENT INTELLIGENCE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 49
TABLE 14 GOVERNMENT AND PUBLIC SECTOR: CONTENT INTELLIGENCE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 49
TABLE 15 HEALTHCARE AND LIFE SCIENCES: CONTENT INTELLIGENCE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 50
TABLE 16 IT AND TELECOMMUNICATIONS: CONTENT INTELLIGENCE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 51
TABLE 17 MANUFACTURING: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 52
TABLE 18 MEDIA AND ENTERTAINMENT: CONTENT INTELLIGENCE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 53
TABLE 19 RETAIL AND CONSUMER GOODS: CONTENT INTELLIGENCE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 54
TABLE 20 TRAVEL AND HOSPITALITY: CONTENT INTELLIGENCE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 55
TABLE 21 OTHERS: CONTENT INTELLIGENCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 56
TABLE 22 CONTENT INTELLIGENCE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 58
TABLE 23 NORTH AMERICA: CONTENT INTELLIGENCE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 60
TABLE 24 NORTH AMERICA: CONTENT INTELLIGENCE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 60
TABLE 25 NORTH AMERICA: CONTENT INTELLIGENCE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 60
TABLE 26 NORTH AMERICA: CONTENT INTELLIGENCE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 61
TABLE 27 NORTH AMERICA: CONTENT INTELLIGENCE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 61
TABLE 28 EUROPE: CONTENT INTELLIGENCE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 63
TABLE 29 EUROPE: CONTENT INTELLIGENCE MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 63
TABLE 30 EUROPE: CONTENT INTELLIGENCE MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 63
TABLE 31 EUROPE: CONTENT INTELLIGENCE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 64
TABLE 32 EUROPE: CONTENT INTELLIGENCE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 64
TABLE 33 ASIA PACIFIC: CONTENT INTELLIGENCE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 67
TABLE 34 ASIA PACIFIC: CONTENT INTELLIGENCE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 67
TABLE 35 ASIA PACIFIC: CONTENT INTELLIGENCE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 67
TABLE 36 ASIA PACIFIC: CONTENT INTELLIGENCE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 68
TABLE 37 ASIA PACIFIC: CONTENT INTELLIGENCE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 68
TABLE 38 REST OF THE WORLD: CONTENT INTELLIGENCE MARKET SIZE, BY COMPONENT, 2017–2024 (USD THOUSAND) 70
TABLE 39 REST OF THE WORLD: CONTENT INTELLIGENCE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD THOUSAND) 70
TABLE 40 REST OF THE WORLD: CONTENT INTELLIGENCE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD THOUSAND) 71
TABLE 41 REST OF THE WORLD: CONTENT INTELLIGENCE MARKET SIZE, BY VERTICAL, 2017–2024 (USD THOUSAND) 71
TABLE 42 REST OF THE WORLD: CONTENT INTELLIGENCE MARKET SIZE, BY COUNTRY, 2017–2024 (USD THOUSAND) 72
TABLE 43 NEW PRODUCT LAUNCHES, 2017–2018 74
TABLE 44 BUSINESS EXPANSIONS, 2018–2019 74
TABLE 45 ACQUISITIONS, 2016–2019 74