The Pharmaceutical Anti-Counterfeiting Technology Market Will Reach $6.5bn in 2020

Monday 6 June 2016, Amsterdam

A new report, now available on ASDReports, forecasts the world pharmaceutical anti-counterfeiting technology market will reach $6.5bn in 2020. That revenue prediction and others appear in Pharmaceutical Anti-Counterfeiting Technologies Market Forecast 2016-2026, published in April 2016.

The analysis predicts the global pharmaceutical anti-counterfeiting technologies market will continue to grow at a CAGR of 13.6% from 2014-2020, driven by the barcode and RFID submarkets. In 2015, the barcode submarket held a higher market share than the RFID submarket. However, the RFID submarket will become the leading submarket in 2017.

Demand for the market will be fuelled by an increasing prevalence of illegal counterfeiting incidents. Pharmaceutical companies will increasingly identify the need to protect their intellectual property and brand integrity by marginalising the rise in counterfeit activity through the use of technology.

Robert King, a pharmaceutical and healthcare industry analyst, said:

“The introduction of tougher criminal penalties for counterfeiters coupled with government involvement demanding e-pedigrees on all pharmaceutical products will help to expand the anti-counterfeiting technologies market. The increasingly global pharmaceutical supply chain will also act as a catalyst for growth in this market. China and India, for example, are among the largest exporters of pharma products; therefore growth in the anti-counterfeiting technologies market of these two big economies will boost the global market.

To implement anti-counterfeiting technologies on a global scale there must be cohesion between different national regulatory authorities. Cooperation between countries on an international level must improve – many are now working towards standardisation”.