Global interactive QR coding and RFID packaging market will reach $4.01bn in 2013

Friday 7 June 2013, Amsterdam

The Global Interactive Packaging Market 2013-2023: QR Coding & RFID for Intelligent & Smart Future Packaging is new materials report for readers globally. Although the overall packaging industry was severely impacted by the economic recession, the interactive packaging market is gaining significance traction using the latest technologies and enhanced products. Globally, interactive packaging is expected to exhibit a strong growth rate in mature markets and emerging markets.  The former will benefit from technological advance spurring growth, and the latter from the influx of new technologies in addition to the rapidly expanding packaging market in general across areas of Asia, Africa, and the Americas. Visiongain calculates that the global interactive QR coding and RFID packaging market will reach $4.01bn in 2013.

Whilst the recession impacted demand for many types of packaging, upcoming environmental issues, changing consumer needs, high disposable incomes and improved packaging products, have resulted in strong growth for interactive packaging. Visiongain expects the global interactive packaging market and in particular, the interactive QR coding and RFID packaging market, to demonstrate strong growth in line with increased technological uptake in packaging sectors from food and beverages, to pharmaceuticals, personal care, and consumer goods.

The emerging economies will continue to register strong growth, driving demand for sustainable, lightweight, user-friendly and enhanced packaging products in the coming decade, whilst the developed economies of the West will continue to embrace interactive packaging and incorporate such concepts into packaging solutions. Food and beverages markets are the largest employers of interactive packaging for reasons of hygiene and the distribution of information. The pharmaceuticals sector will exhibit strong growth going forward as well, whilst consumer goods and personal care markets will experience similar trends in packaging.

The technological focus of the interactive packaging market, specifically in relation to interactive QR coding and RFID, will foster strong growth going forward due to the progressive nature of the sector.  Whilst traditional packaging markets are facing questions surrounding future market trends, for example the displacement of certain materials as a result of the emergence of more cost efficient and dynamic alternatives, interactive packaging is displaying more consistent growth going forward.   

The overarching trends within the global packaging market, namely sustainability concerns, changing demographics, and cost and operational efficiency, are being answered by interactive packaging to a greater extent than traditional packaging markets.  The growing middle class of the emerging markets is increasing the demand for interactive packaging, whilst the efficiency gains achieved on the supply side and the reduced waste resulting from improved communication on both sides of the transaction process, are all promoting the deployment of interactive QR coding and RFID in packaging.

The global interactive packaging industry is expected to exhibit strong growth, driven by escalating demand for more sophisticated packaging solutions; an increasing demand for access to product information; and rapidly developing emerging markets with improved disposable incomes.